One way to ensure that you will make money online is to incorporate basic SEO techniques every time you post a new article on your blog.
How to Optimize your blog for Google
Search engine optimization (SEO) benefits you the most when you optimize for only one search engine....Google. Why Google? Because it is the dominant search engine and the SEs cannot bring the traffic that Google will.
Most of you have considered making money with your blog at some point or another I assume. While there are others out there blogging for fun or social prestigue. If you're blogging for fun with a small social network then please ignore this post. But for those of you who want to make money online, listen up because this is how you get traffic with search engine optimization.
Without traffic a blog cannot make money. Period. There are essentially four types of traffic:
- organic traffic (free search traffic)
- paid traffic (Pay Per Click PPC adwords)
- searchc traffic
- social traffic
There are two ways that traffic comes to your site-search engines an social networking sites. You make money from search traffic because it's comprised of regular people who want something so they're doing a "search" for it in Google. These people are willing to buy. Social traffic will get you fans...and that's about it. Social traffic consists of other bloggers who are looking for info and nothing more. They aren't looking to spend any money.
Again the only search engine worth your time is Google. Since we're doing search engine optimization for beginners, I'm going to simplify things as much as possible.
How to Rank Number 1 in Google
Search engine optimization is made up of two parts:
- On Page Search Optimization
- Off Page Optimization
It's really that simple....
On page optimization consists of two things - blog layout and post layout. In other words everything that you see on the page.
1.Blog Layout consists of:
- URL
- Blog Title
- Description of your blog
- Sidebar Headers
2. Post Layout
- The Post Title
- Post Header
- Sub Headers
- and the Post Content
Off Page Optimization can be summed up in one word - backlinks.The best backlinks are relevant to your niche and are anchored with keyword related text from sites with quality Page Rank. How to get quality backlinks is a whole other beast to tackle (more on this later). You can beat 90% of you competition with on page optimization alone! The other 10% takes more time and links.
Taking what we've learnt so far here is an example so you can see some SEO in practice. If I wanted to rank high for the search term: SEO for beginners, this is what I would do:
My blog layout would look like this:
My url would be seoforbeginners.com. My blog title would also have my primary keyword/phrase in it which is SEO for beginners and my sidebar would have titles with SEO sprinkled throughout further reinstating that my blog is about search engine optimization. Just look at my MMO blog here and see if you can tell what I want to rank for, make money online, MMO, etc.
Getting the perfect URL is easier than you may think despite the fact that most people grab them up so quickly. For example, I dunno lets say that I wanted to create a money experiment blog about build a niche store (BANS) software. Obviously I can't get buildanichestore(dot)com because it's already taken. So I will have to add extra words to my primary keyword or use the long tail version of my keyword.
So I could use something like build a niche store for beginners and keep my focus on helping beginners learn how to make money with build a niche store. Better yet, since I said that it was hypothetically in the make money online experiment niche; it would make more since to use build a niche store experiment or bans experiment.
It my not look very pretty but it works. URLs are designed for computers not people. There seems to be some kind of confusion about this with a lot of mmo newbies. Catchy URLs won't get you the traffic that one with your keyword in it will. Do a few searches and see who ranks on page 1 in Google and then look at the urls. My post layout is just extra. Considering you've done everything I have done up to now, you should start getting indexed longtail versions of your main keyword. Go after less competitive longtails before going after your primary keyword. The more you rank for, the easier it is to become visible in the SERPS for something more competitive. You can't play in the super bowl with out winning the little games!
